The author of this article fails to understand why it is that the vast majority of online retailers find it so difficult to provide individual doll options for consumers.

In fact whilst researching this fact the author was quite astonished to find from several various (and quite astoundingly) highly reputable companies that the overall response upon requesting a particular doll (after all children always have a favourite doll) was that this was not possible and that it would be down to ‘pot luck’. Try telling that one to children when they end up receiving the same doll twice over.

Online shopping is experiencing fast growth. According to National Statistics there has been an increase of 10.4 million people in 6 years who have access to the Internet in their homes. If this is the case and if shopping online is developing at such speeds then why do ecommerce sites still struggle to supply consumers with what it is they really want.

This article will focus mainly on the toy industry in particular the development and growth of the extremely popular Bratz brand which as taken the world by storm in such a short space of time.

This article heavily focuses on brand Bratz because of the many different lines and doll options available. The once popular Barbie is now in fear of taking a back seat to these new, up to date, fashion obsessed dolls. It has to be said that the Bratz dolls are meticulously designed and are indeed a real treat to the toy market and to children all across the world.

The new Bratz lines out now in time for this Christmas are surprisingly even better than the previous ones. In particular Bratz Wintertime Adventure, Bratz Dynamite, Bratz Wild Wild West, and Bratz Rock Angelz are all superb. Carrying on from Bratz Twins is the introduction of Bratz Babyz Twiins Roxxi and Phoebe.
Bratz Babyz on their own were a fantastic creation so it is pleasing to see that the manufacturers of this innovative brand are combining varying ranges.

This brand just keeps going from strength to strength, constantly updating its current lines and developing new ones to a different level.

This article has mentioned Bratz and the need for more retailers to provide better options for consumers but why has Bratz become so big?

The author can only assume that over time needs have changed. Children have had Barbie to hold onto since the 1950Â’s, so why the sudden decline in this notorious doll? Could it be because children want more, they know more and are more aware that they should not conform to one such type of ideal.

Bratz at least do not conform to such ideals. Bratz have been developed with different races, different hair colours, different eye colours, and for different ages (i.e. Lil Bratz and Bratz Babyz, Bratz Big Babyz). Put has basically as can be, there really is a doll for everyone. Is this not the way it should be? Idealism is not something we should look up to but that we should question.

The author is 24 years old, has just completed a Business and Computing Bsc Honours Degree and is the owner of an E-Commerce website called ToyGrotto which specialises in branded toys such as Bratz and Barbie. Individual doll options are available. The author has a special interest in E-Commerce after undertaking E-Commerce has the subject of the authors final year dissertation. If anybody would like to view this disseration please email me at toygrotto@toygrotto.net. Your views would be greatly appreciated.

Lil' Bratz Kids dinnerware- Bratz heart shaped plate $4.99 ...

Bratz Bratz Masquerade Doll Lian Fairy $21.70 Masquerade are all about mystery and so are the Bratz. Girls will discover four new Bratz characters hidden behind mysterious masks and wearing sassy costume fashions.Girls can create their own mystery masks too with cool stencil-on face makeup.Features include: •Bratz doll in costume-style fashions•Character's face is hidden behind a masquerade mask for fun reveal•Includes girl-siz...

Boyds Bears Mamma Bearlove with Lil' Hugsley Limited Edition - 10 $28.49 Momma Bearlove with Lil Hugsley is the 10 in. Limited Edition Fashion Family Mothers Day bear. She holds Lil Hugsley tight in her lace and ruffle accented sundress that is designed from a custom fabric and bears the heartwarming sentiment Moms Give the Best Hugs! From the Manufacturer: This is not a toy, it is a Collector's Piece. Not intended for Children. It was designed for and is intended for...

Entertainment Lil Bratz House Beauty Case $20.49 ...

Lil Bratz Kids' Super Sass (Brown/Pink 10.0 M) ...

Lil Bratz Kids' Super Sass (Brown/Pink 1.0 M) ...

Lil Bratz Pink 2 Piece Pajama Sleepwear Set - Tank Top & Shorts This Lil' Bratz 2 Piece Nightgown Sleepwear Set is perfect for your diva whose got a passion for fashion!! The 2 piece set is pink and includes a tank-top style nightgown & shorts. The sleepwear set is amazingly flame resistant so even in the heat of gossip, you won't break a sweat!! The shirt features the 2 of the Lil' Bratz posing with a heart & stars behind them!! Rest assured and get your beau...

Lil' Bratz Pink Girls Nightgown With Bonus Sleeping Facemask This Lil' Bratz Pajama Nightgown for kids is a must have for your little princess who needs her beauty rest!! Made of 100% polyester, it is very warm, soft to the touch & unbelievably flame resistant!!! The pajama nightgown is pink and includes an image of 3 of the Lil' Bratz on the front!! The phrase "It's All About The Rainbows" appears above them! The nightgown also includes a bonus sleeping fa...

Lil Bratz Pink 2 Piece Pajama Sleepwear Set This Lil Bratz Pajama Sleepwear Set for girls is a must have for any little diva out there!! Made of 100% polyester, it is very warm, soft to the touch & unbelievably flame resistant!!! The pajama sleepwear set is actually a 2 piece set of pajamas (1 top and 1 bottom)!! The pajamas are pink and include a tank top & pants. The top is a pink tank top with pink trim and has an image of the two (2) Li...